Executive Summary:  Talk about net neutrality.  Nothing is more neutral than this creamy, dusty pink that enhances your natural lip color. Apply additional layers to intensify this stunning shade for complementary selfies that look great on your bio or  in the annual report and online.

Shades may vary slightly from that shown due to lip tone and other factors. Will still enhance all complexions.

Elevator Pitch

High definition color. Rich in antioxidants, Vitamins C and E to fight photo aging. Natural lip plumper and moisturizer. long-wearing hours of vibrant color. No caking or cracking. Castor Oil super-saturates the natural contour of your lips with an ultra soft, dewy sheen. Vegan. Paraben free, Cruelty-free. Never tested on animals. Made in the USA.

Christian Audette Insider’s Tip

Gently exfoliate lips, powder around the lip line. Looks great with just a moisture rich swipe but for more precise application, use a complementary lip liner. Layer CEO Collection Sueded Matte Lipstick until the desired coverage is achieved. Blot for classy sueded finish. Add clear gloss for an alternative look. Remove with an oil based makeup remover.